Marketing has moved beyond banners and pop up ads. There are dozens of ways to boost awareness of HOSA and share your chapter's success stories, but some methods are more effective than others. Just a little deliberate research and effort can yield substantial results – if you know what you're doing and how to do it. Videos are a remarkably effective tool when it comes to highlighting what HOSA is doing for its students and communities. Check out these stats on video marketing:

Did you know…?

• YouTube has more than a billion unique users every month
• Every minute, 100 hours of video are uploaded to YouTube
• An Internet user spends 88% of their time on a page that has videos
• 90% of Internet traffic will be in video format in the next few years
• 90% of Internet users confirm that seeing an explanatory video about a product supports their decision to buy
• Every HOSA chapter can create its own YouTube channel and start to promote their chapter by creating videos about their accomplishments, educating its members, and implementing video tutorials.

Video Marketing Tips:

• Define the main goal of your video
• Define your audience
• Plan who will record your videos and when
• Define your budget
• Decide who will appear in your videos
• Create a list of themes that you can record tutorial videos about
• Identify frequently asked questions and make a video addressing each of the questions

• Make a clear and simple introduction about the theme of your videos
• Create convincing "calls to action" in your videos
• Learn from the mistakes you have made in previous videos
• Figure out which video camera is right for you
• Select the correct video editing program
• Use a tripod to make sure your video is stable
• Make sure you have good sound in your videos and improve visual impact with additional lighting

Tips for Optimizing YouTube Videos:

• Upload and optimize your videos in the right way on YouTube
• Improve the quality of your video by editing or adding music (YouTube has more than 100,000 songs you can use)
• Add your videos to a reproduction list to maximize visits
• Motivate members to subscribe to your YouTube channel and click the "Like" button on your video
• Add annotations in your video to get calls to action
• Invite members to share your video on social networks
• Share your videos on Facebook (so efficient!)
• Use pictures to promote your videos on Facebook
• Find out whether you can share your videos on Google+
• Share your videos on Pinterest and create video boards on Pinterest
• Share your videos easily with Twitter and LinkIn